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The Really Easy SEO Link Building Strategy For Startups

The idea of actively building links is generally ostracized and off putting in the startup world. This is unfortunate, as link building is a very easy thing to do and it can pay dividends far beyond the amount of effort put into the process. Since literally every Startup can benefit from SEO and more traffic, it is imperative that all Startups have some sort of strategy in place.

As my product is in the SEO space, I figured I would share a link building method that’s safe, effective, and easy to do…even for someone who has never done SEO in their life.

Let’s Get Started

First, a 17 word SEO primer: SEO is a popularity contest, and you need a lot of votes from influential people to win.

I KNOW THERE’S MORE TO IT.

In that primer, votes = links from other sites to yours and winning = ranking high in the search engines.

But that’s enough for us to get started, so please don’t raise objections to this summary. Let’s just roll with it.

So how do you rack up those votes, you ask? You can:

  1. Cross your fingers and pray
  2. Write some really good content, tell people about it, then do #1
  3. Spam the ever living crap out of the internet
  4. Actively participate in discussions across the internet, slowly increasing your brand awareness and reach

Again, I KNOW THERE’S MORE TO IT. Spare me.

For startups with founders who aren’t very well versed in SEO, I recommend a combination of #2 and #4. I’m not going to cover #2 here because, well, I don’t want to. I’m going to talk about #4.

You’re probably asking, “So, how do I actively participate in discussion across the internet and slowly increase my brand awareness and reach?” Well, I recommend the following.

The Really Easy Link Building SEO Strategy For Startups

Step 1) Brainstorm Some Keywords

There are lots and lots of ways to gather lists of keywords, from just scribbling down a list on paper to using fully automated tools (like serpIQ! </shameless-plug>). The method I’m going to recommend here is simple enough that anyone can do it in 5 minutes.

  1. Obviously, write down your product name and any variations thereof.
  2. Write down a few short phrases that define your product well enough so that if someone typed it into Google, it’d be reasonable for your product to show up in the results. Let’s take Basecamp as an example. Some keywords that we could describe Basecamp with include: “project management”, “small business project management”, “simple project management”. This really isn’t rocket science, it’s pretty easy to come up with these. Focus on simple, straight forward keywords.
  3. Be specific, but not verbose. “simple project management web app for small businesses with fashion conscious founders” is not a good keyword.
  4. Write down some keywords related to the problem your product solves. Again with Basecamp: “project management for remote teams”, “how to use milestones”, “shared todo lists”. These can be a little bit more verbose.
  5. Write down as many competitor related keywords you can think of, including both brand and product names. “Asana”, “Active Collab”, “Planscope”

Step 2) Find Related Keywords For Each Keyword In Your List Using Google

Go to google and search for each of those keywords you wrote down. Scroll down to the bottom of each results page, and more often than not you’ll see a related keywords list. These are keywords Google has decided are very relevant to what you searched for. PAY ATTENTION TO THOSE. Grab all of those keywords and add them to your list as well.

At this point, you should have a few dozen keywords in your list. Read through it and throw away any keywords that are obviously not good.

Step 3) Generate RSS Feeds From Google Blog Search Results For Every Keyword

For whatever reason, people don’t talk about this much, but here’s a neat little trick. Every time you search for a keyword in Google Blog Search, you can generate an RSS feed at the bottom of the page to subscribe to that keyword. Then, whenever anything new shows up in their index, that will also show up in your RSS reader. Automated keyword mention monitoring? Yes please.

First, search in Google Blog Search for your keyword:

Then scroll down and click the rss feed link at the bottom of the page:

Grab all of these links for all of your keywords and put them into a spreadsheet list or just a text file for now.

Step 4) Add Keyword Feeds To Google Reader

(Note: You can use any feed reader, I’m just using Google’s for this example).

Go down your list of keyword feeds and subscribe to each one. After you add your first one, click the arrow next to it and select “New Folder” and make a folder named “Keyword Feeds”. As you add all of the rest of your feeds, add each one to this same folder.

Step 5) Put On Your Blog Commenting Game Face

You should now have a bunch of blog posts in your feed reader that you can visit and comment on. What you’ll want to do here is visit the posts that seem interesting or relevant, ACTUALLY READ THE BLOG POST, then leave a legitimate, insightful comment. Don’t just say thanks, don’t just pimp your product out. Contribute to the discussion.

Bloggers love comments. Especially on their brand new posts (which is why this method is so powerful). If you leave a good comment on a post, that blogger is going to love you forever. So do a good job here. Also, you don’t have to agree with the blogger necessarily. If you want to nicely object to what they wrote, that’s a great strategy too.

Another little trick is to reply to someone else’s comment. Play Devil’s Advocate or just enter the discussion from their comment instead of directly off the post. Just be natural.

Once you’ve left a comment on the post, you’re going to want to copy the url of that post and save it to a new spreadsheet or text document. You’re doing this because:

  1. Most blogs have comment moderation on
  2. You need to check and see when your post gets unmoderated

Finally, grab the rss feed of this blog you just commented on and subscribe to it in Google Reader. Put it in a folder named “Commented” like in the above screenshot.

Step 6) Monitor Your Comments

Periodically load up the list of urls you’ve saved of posts you’ve commented on previously. Go to a site like urlopener.com and open them up in your browser in batches of 10 or so. A trick here is to use a different browser (or incognito mode) than the one you commented in; reason being, most blog platforms will drop a cookie on you, so you’ll see your comment even if it’s in moderation.

Go through each url one by one and see which ones have been approved. When a comment has been approved:

  1. Remove it from your list of urls in this spreadsheet
  2. Move the feed in your feed reader from the “Commented” folder to an “Approved Comments” folder.
  3. Do a little jig

Step 7) Rinse And Repeat

This strategy only takes about 15-30 minutes a day and can have a very nice positive impact on your bottom line over time both in traffic and (hopefully) conversions from that traffic. There’s no excuse not to do this. So long as you have a good amount of keyword feeds in your reader, you should be able to post 5-10 comments a day very easily.

The Inner Workings Of This Strategy

So there are a few reasons why this is a good strategy to follow for beginner SEOs and Startups.

  1. It’s safe. Don’t listen to people who say building links is Black Hat. It’s perfectly ok to manually comment to your heart’s content. You won’t get slapped by Google for this.
  2. Once you’ve gotten approved on a blog, you usually won’t get moderated any more. That doesn’t mean you should then just start shamelessly promoting your product or spamming every single post on that blog, it just means that you can comment on that blog in the future without having to go back and check to see if your comment got approved. Easy links at that point.
  3. Repeat commenters on blogs makes bloggers happy, which means they will take notice of you and possibly write about you or just mention your product in their own lives.
  4. Comments can send traffic too. Yes, links are good. But the traffic you get can also be great.
  5. The benefits compound over time. The nature of Google and Page Rank and link sources is that they generally get stronger as they age. Getting a comment on a post on the day it’s published means that one day that comment might evolve into a very strong link as that blog post grows in strength itself.

So that’s it. You can get this strategy up and running in under and hour, and act on it every day in about 30 minutes a day. This is very much worth your time and every single Startup out there should be doing this.

Comments

102 Comments

Mitchell Wright

As someone that knows about SEO and has tried a number of startups, I can confirm this works. The biggest win for me has been when I’ve found a small sub-community of blogs. By becoming an active participant in that community (through comments and moving to Twitter and Google+) you not only build brand awareness, but those people in the community become evangelists for your products.

Good post, nice tips!

Rabby

Yes that would be the best part of it. I’ve been around for almost a year in this field now (Yes I know that’s not a long time) and already feeling the need of being a part of a community. Forums seemed too crowded to my liking so I started with twitter and trust me, if you can use it right, it’s a goldmine. I got here through twitter.

Anyway it is a good trick for everyone starting with link building and experienced link builders as well.

dantex

A trick here is to use a different browser (or incognito mode) than the one you commented in; reason being, most blog platforms will drop a cookie on you, so you’ll see your comment even if it’s in moderation.

This has screwed me so many times – I now comment with Iron, and use Safari in privacy mode to check if it’s there in 2 days. The worst are blogs that don’t give the message you’re waiting in moderation.

Dan

if you add “&pws=0″ to the end of your query, this remove Google’s personalisation too.

Like: https://www.google.co.uk/search?q=incognito+mode&pws=0

Shane

Don’t most blogging platforms set rel=nofollow on any links, meaning search engines ignore it? Do you put your link in the body of the comment of as the website of your profile? If it’s the latter then aren’t you only going to be ranking for your name?

Just curious if you’ve noticed any real increase in traffic due to this, because if so then my assumptions are obviously wrong.

PS – thanks, good article!

admin

Hey Shane, thanks for commenting.

The majority of blogs are nofollow, yeah. It’s unfortunately a common misconception that nofollow links are worthless, when in fact they are still a good thing to add to your backlink profile. My rule of them for link building (which I’ve stood by for the last 5 years) is to not even pay attention to nofollow tags because you’ll end up with a nice mixed backlink profile of do and nofollow links.

Also, just to clarify: rel=”nofollow” is just telling Google “I (the blog author) am not the the creator of this link so I do not vouch for its legitimacy”. What this means is that Google will not pass Page Rank (per their algorithm) from the blog to your site via the link. They will absolutely still crawl the link, and nofollow links can still contribute to improved rankings. They just won’t increase your Page Rank score specifically.

Luke

I’m very interested in this topic and have been reading a bit about it lately. My understanding of nofollow links is that google doesn’t include them in their link graph, and the only benefit is traffic. Do you agree or disagree with that?

I’ve found a couple videos on the topic about it from Matt Cutts, I wonder what your take is on these?:

http://www.youtube.com/watch?v=x4UJS-LFRTU

http://www.youtube.com/watch?v=g37bwBlifnk

admin

So nofollow applies to Google’s underlying Page Rank algorithm, which, while a component of the overall ranking algorithm, is not the sole ranking influencer. What nofollow is effectively doing is basically the site owner (where the link resides) saying “I can’t vouch for this link”. Nofollow is telling the Google spiders that this link should be treated differently than the other links on the page essentially (non-nofollow links…typically referred to as dofollow links, though dofollow isn’t actually a thing :) ).

So while the “link juice” is going to be restricted because the nofollow tag tells Google not to pass Page Rank, there are still a variety of other factors at play when it comes to how a backlink influences the ranking of the targeted url. NoFollow links are still in the link graph (you’ll see them in webmaster tools for instance).

Also, since Matt Cutts’ job is to be the public face to Google the search engine, you can basically find counterexamples to every single point he’s ever made about why stuff ranks. Just keep an eye on the keyword “Buy viagra” and you’ll see every Google SEO “rule” broken.

Google’s index is a massive wild beast, anything is possible really. My solution for the nofollow/dofollow debate is to just ignore it. Links are links, it all adds up somehow.

Hope that helps.

Luke

Thanks for that. I’m going to give it a try. If you’re interested, I’ll report back with results

admin

Sounds great, would love to hear back!

Richard

If you look at Google Webmaster Tools, you’ll note that many inbound links are nofollow type links, but it still lists them for you. So: Google is aware of them and it adds to your overall footprint and legitimacy. People will click through to your site for years, which Google Analytics will pick up and (I suspect) adds to their overall opinion of you being alive.

If you were Google, would you absolutely ignore all nofollow links? I would imagine they’d be a useful resource to understand buzz.

I have a site I haven’t touched in a year or two. Has some Adwords traffic, lots of inbound links, Google still has me on page 1 for many keywords, even really competitive ones. I suspect Google simply sees that people arrive (however), click around, and thereby tell Google that it’s still a useful site to users.

Dan

Thats true…a nice comment and something many SEO’s can learn from!

Will

I’d also mention that it’s worth removing blogs that don’t often talk about your topic from the ‘Commented’ and ‘Approved Comments’ sections. There is no point spending heaps of times constantly commentating on a blog if they rarely if ever talk about your specific niche anymore.

For example, let’s say you find an amazing article on shared to do lists and post a comment. If the next 20-30 articles are on My Little Ponies – it’s probably time to bin the blog.

Ovidiu Ciule

Wow, it’s pretty amazing, but you’ve described one of the use cases for my upcoming webapp: http://www.alertoid.com

Technically, Alertoid would be an RSS reader that goes beyond the Read/Unread tagging, with the Commented/Comment Approved stages you described. Furthermore, it can be used for inbound marketing: as you monitor the keywords that interest you, you see the blog posts that mention them and can use those as starting points or ideas for your own blog posts, because if bloggers love comments, they love answer posts or reposts even more, and it’s another great way to start a conversation and get backlinks.
/shameless plug

Hope my pitch was clear enough, don’t hesitate if you have any feedback. If you’re interested by Alertoid, I would love to hear from you, even more if you’re a marketing/PR professional.

Jason

When making a legit comment on a blog do you recommend just leaving a raw backlink at the end of the post? Or should we try and get a useful anchor text on it if possible?

admin

Whenever I’ve done manual commenting as described in this post, I don’t drop any links in my actual comment (save for possibly resources related to the topic in the post I’m commenting on). Just use your actual name and your actual product’s site in the comment form, and leave a plain text comment.

This strategy doesn’t incorporate anchor text at all, it’s meant simply to increase your backlink profile as a whole.

Jason

Ok sounds good. Thank you very much!

PS: How have other commenters gotten that image beside their name? I think that would help with legitimacy of the comment. Also, having a real gravatar profile and image could probably help with getting comments approved.

admin

The images next to names all come from Gravatar, and I absolutely agree that having legitimate Gravatar and Disqus accounts are beneficial to this link building method!

Jason

I’m not seeing a login for gravatar. Is it tied in with my email address?

admin

Well the way gravatar works is that if the email you used to submit your comment here is linked to your gravatar account (via gravatar’s site) your avatar will show up next to your comment. So try logging into gravatar and adding the email you used to leave your comment here.

Christopher Maloney

So, actually this blog post is a two-fer. Good tips, thanks a lot.

Satjot

I’m a but confused on this question. If I don’t leave a link reference to my site in the comment, how is it valuable? Here’s a comment I just left on a Techcrunch post…

“There’s so little room on mobile screens which makes it hard to collect feedback. This seems not so intrusive, though. One other approach could be to make the call to action somewhere within the product -i.e. on the support/about page. Or a popup after the app has crashed and is being relaunched. A banner, however, small feels like those annoying ads on mobile phones. – Satjot (https://TapFame.com).”

Your reply was not to add the link to the end – should I include it in the middle somewhere when referencing our product?

Great article!

Adam Steele

Great post Darren – always a worthy read.

Am actually pitching a startup as we speak who is demanding a very white hat strategy. My thoughts were to make their blog the center of their strategy, and employ techniques similar to that which you outline above.

I hope you don’t mind, but I absolutely intend to pull some ideas from here for their pitch.

Well played sir.

Kola

This is great guide, i’ll need to do more of these. On item #6 is there a point of tracking the comments explicitly as I dont see a recommended action for un-approved comments?

admin

So the reason you want to track that is simply because for most blog platforms, once you get a comment approved once, you never get moderated again after that. That’s handy to know because you’ll slowly build up a list of sites that are relevant to your product that you know for sure you can leave a comment on. It’s important to continue to post high quality comments though for fear of abusing what is essentially a free commenting pass.

Nicky Papers

“Blog Comments Can Send Traffic Too”

That’s something that so many people often forget. If you’re perceived to be a real person and comment on a decent blogs w/traffic that are moderated, you can easily stir up a muck by commenting in ways that get attention.

What does that mean? Stand out from everyone else!

Be outlandish, be opinionated, be overly helpful, be the “president of the company”, do whatever you think Ben Affleck would tell you in a boardroom orientation, etc.

What this post details is the art of parasite SEO. Well done!

Johan

I had to just say thank you for referencing Ben Affleck in a boardroom orientation.

Best of all? At least he acted as if he was liquid.

Dylan

The blog comments will bring you some traffic, but this will also benefit your organic SEO. You can track your ROI by monitoring your ranks at http://serpscan.com

admin

Dylan, I normally wouldn’t have approved a comment such as this, but the irony made me laugh so much that I decided to let it slide.

Dylan

Haha, thanks. It felt appropriate given the context.

Christopher Maloney

With all the buzz in the SEO world about article spinning, black hat, white hat, follow, nofollow, pandas, penguins, and niches, this is by far one of the more elegant solutions to get honest backlinks. I honestly would not have thought of using RSS in this manner.

One could also use this method to keep blogs in an additional category such as “Higher Potential” that you then work on building a deeper relationship with. Perhaps this could lead to guest posting or a featured review of your site/product.

admin

That’s an awesome addition to this strategy! Great idea!

Shaun

This is what I am doing with a site I am currently working on. My plan is to build a relationship with the bloggers through leaving a good few high quality comments. Once you get a little dialogue going with them in the comments send them an email and pitch for a link or guest post opportunity.

Linda Bradshaw

To be perfectly honest, the entire concept of step #3, with the RSS feeds has gone completely over my head. Obviously I need to learn more about them, and how that strategy helps with SEO. I know that I have links to the RSS feed on my blog, but how to use them in conjunction with SEO was never explained. Do you have a recommendation for a website to go to that puts it in simple form – and “RSS for dummies” primer?

admin

Hey Linda,

So the point of Step #3 is to subscribe to alerts for each of the keywords that you collected in Step #1. What you’re doing is generating an RSS feed (just like the one on your blog that lists your most recent posts) for the keywords, with each feed including blog posts from around the internet that Google has found that reference each of the keywords you listed.

Here’s a link to an example feed: http://www.google.com/search?hl=en&q=sunflower+seeds&tbm=blg&output=rss

Each item in that feed is from different random blogs, all centralized in that single feed. By adding that to your Google Reader subscriptions, you’ll be able to just open up Google Reader and see updates for allllll of your keywords feeds in one place, rather than having to manually search for each keyword.

Does that help clarify that a bit? If not, I’m glad to help you out some more.

PS: The RSS feeds have no affect on the SEO of your site. They’re a tool in this strategy to centralize updates for a lot of keywords in a single place.

Edward McConville

Thanks for the tip. My SEO business is taking off now with 4 clients signed up and you can bet this will be going in to my box of tricks! Thanks a lot :)

Jim Davenport

These are great tips for a fairly novice blogger like me. I’ve been trying to work my way (albeit slowly) in to some similar blog circles, and little by little it seems to be working in generating some traffic and SEO

One thing I didn’t see mentioned was social media, particularly twitter. Has experience shown that contributing to the tweet-o-sphere added much traffic or SEO?

Johan

Even though no one knows the exact metrics and weight given to it, social signals seem to become more and more of an influence to ranking.

So yes, doing the whole social media thing not only is good in terms of exposure and connections, it could have positive impact on your rankings.

I’ve tested things enough where I’ve seen it make a difference.

Tom

Great Post!

Maranda Bodas

I’m starting the process now, and excited to see how my company can benefit! Thank you for the clear directions, definitely a plus for startup companies!

Darrin

Thanks for reading Maranda!

Katie

This is a great article. Having an SEO strategy is important for all companies, especially start-ups. We (Blogmutt) try to help with this with our blog-writing service. It’s easier and less expensive than hiring an SEO service. The importance of key words and having a blog is so important!

Adam Hermsdorfer

Totally agree with you, Admin ;) I reinforce the fact that you should read the articles before you post a comment. If you read and post several comments a day, you will be a boatload smarter and have a better link profile at the same time!

Darrin

Herms coming up huge as always!

RJ Redden

Thanks for the article. There’s a lot of free advice out there, and in most cases, you get what you pay for. However, there was a lot of quality strategy in this article. Enjoyed it, will pass it on.

Darrin

Thanks RJ!

Nathan

This is definitely one very natural strategy. You can also monitor and keep up with the latest news in your industry by monitoring keywords through Google Alerts. Its a great way to participate and contribute to conversations of interest that are current to your business. Lastly don’t forget to keep updating your own blog with great content!

Darrin

You bring two really important additions to this strategy, great points Nathan!

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Johan

Dude, so many lose sight of having a varied, filled, luscious link profile that looks like a Mardi Gras carnival — or something like it. At any rate, I’ll take CONTEXTUAL love any day over bottom-less servings of spam.

I think slapping a number to it is arbitrary and borderline self-delusional, but that also makes it useful for scaling your efforts, SO I tend to keep a stable of around 15 blogs in any given niche I’m in (either for my own shizzle or client’s drizzle), of which I’m like a comment alcoholic — in a good way.

Thanks for the RSS tip — haven’t used it for that before, only relied on Excel sheets. This will help.

Darrin

Awesome, glad to hear it. I actually have a close friend who is automating this exact process in a product, I’ll do a writeup and review about it here when he’s ready to launch to the public. Should make this process a cake walk.

Andrew

Hi there, have to to say, one of the most interesting articles I have read lately and I think there is some great info in this that will definitely work. However, from my every day experience on the job (I work for an international marketplace for backlinks | teliad), I will have to say that the majority of startups will add one more point to the combination of #2 and #4 – link buying…and frankly, in 9 out of 10 cases, they will just follow this route…

Darrin

Buying links is definitely a strategy to consider, so long as the person in charge of that job actually knows how to do it without risking serious repercussions down the line. I’m all for tasteful SEO tricks if no one is hurt by them!

Kevin

Guess who’s in the middle of using this strategy for serpIQ ;)

Ryan Cote

I find one of the major benefits of visiting blogs is the information I gather. I am constantly learning, questioning and growing by checking out blogs that relate to my field. It is an opportunity to network and make some great connections. Sometimes it even reminds me of little things I might know but overlook. All of the strategies you mentioned are solid.

Darrin

That’s the really neat byproduct of this strategy: you get an idea of what’s going on in your niche, and ultimately have a finger on the pulse of whatever everyone else is up to, which is super important.

Elli

Thanks so much for this. I just started using your strategy and already feel more connected to the community in my niche.

One quick question: Can you talk more about what the actual content of the posts should be? Do you ever talk about your own product and try to pitch it or are you just being a nice normal contributor without an agenda? What are the advantages of either approach?

Kevin

Hey Elli,

I work with Darrin (the author who still has “admin” as his username ;)) and here’s what I’ve been doing in my niches:

I only comment on an article if I can offer some sort of value or a contrasting opinion. Basically something that’s going to actually get noticed and potentially responded to. It’s nice to be a blog owner and get a “thanks, this was a great article! I particularly liked where…” but it’s not going to do very much for engagement.

If there is a natural and honest segue to your product or website then by all means mention it. People really don’t mind if it’s on topic and contributes value. If they do, it just shows that they’re not the type of people that you really want to be associated with in your niche.

Andrew H

Thanks for the response, Kevin. I had the same question in mind. I’m starting this new strategy today. For the longest time, I never bothered commenting on nofollow blogs, but I’m willing to give it a shot and see what happens.

Can you overcomment with this strategy? Say I spend four hours a day commenting on my niche (it’s a large niche) instead of 30 minutes. What would the downsides be?

Darrin

My general opinion when it comes to overdoing any link building strategy is that it’s basically impossible if you’re building the links by hand. Now, some links will send your site into a bit of a Google dance, which in the short term can cause some heart attacks but overall it’s usually not an issue.

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Jayne

Great article and thanks for clarifying. I have always believed that blog commenting is highly beneficial in building your backlink profile however there are many saying not to bother when they are “no-follow”. Nice to find someone that share my thoughts.

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Desmond Lim

Thanks so much for sharing. I just started to work on our web site and will be using your strategy.

Michel

Very smart. The google reader used to easily do lots of comments is excellent.

imb

Thanks for these few tips. Especially for Google Reader, I did not think so far for such use of it.

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budblogger

Wow, glad to have found your blog. I’ve been looking for tips on how to make blog commenting not so tedious. I find your Google Reader tip to be helpful. I’ll try this on my personal blog. I’m also looking for startup ideas and because I’d like to start online, I’ll be doing lots of keyword research. Thanks for these tips!

David

Fantastic ideas and a practical way to get things done and its free, can’t get too much better.

Jack Brand

After leaving a reply on the ‘Growth hacker’ post I wondered how you managed to butcher the Gonzo theme (cause I like it more this way). Then I saw this post and ‘ACTUALLY READ THE BLOG POST’-line. And I did.

Bookmarked, subbed, shared your site, etc. Your posts read nice and quickly, which is good. Keep it up!

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Kristian

Thx for a great article about link building. For those of my clients ho want to do it by them own, i show them this. :)

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Viljami

Hi,

I actually thought along the same lines some time ago as I was trying to come up with ways to build more backlinks (not that much experience with offsite SEO). I initially thought that this should be done very slowly and carefully in order to avoid possible Google penalties, but I guess that’s not the case.

I suggest looking into FeedDemon. You can automagically subscribe to keyword search feeds so you don’t have to grab the RSS from the Google (those search suggestions are useful, though).

I also thought that as soon as my blog is up and running, I’ll start to write a few blog posts here and there as direct responses to blog posts I find good/interesting, linking back to the original post and maybe informing the blogger. By converting some of your better thoughts/possible comments into a full blog post, you’ll definitely attract that blogger’s attention and produce a decent blog post at the same time. As said, haven’t tried that yet…

Lastly, as many SEO link-building posts are repetitive junk, I throw in one that is not (not mine). It’s very detailed, and I highly recommend it.

Anyway, this was a great post too. Thanks.

Tedel

A question, please: Do you recommend doing this even after the Penguin algorithm update?

Nadia Vlachos

OMG, I just started up a new site and was searching around for a good promotional strategy. Very timely that I found this post. Thank you so much!
-NV

Kristoffer Fons

Hi guys,

This is one of the best posts on linkbuilding I’ve read in the last couple of months. The game has changed and we need to be smarter as linkbuilders – that’s a challenge, but I like it.

Will show this post to my network on G+ ;)

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Kristoffer Fons

I do link building for clients, but I’ve also got a few clients where the only thing I’m doing is on-site SEO and they could definitely benefit from reading this post.

Very nice.

Darrin

Great to hear Kristoffer!

Kit

Great article and very useful to help small businesses with not much in the way of an SEO budget. Now Google Reader is closing, do you know which of the alternative RSS feeds provide enough flexibility to continue this strategy?

Darrin

Ya know, I haven’t put much thought into replacing Google Reader until you mentioned this. I actually have an idea for automating quite a bit of this workflow that a friend of mine is supposedly executing on and planning to launch as a product sometime soon but he’s been talking about that for a longgggg time. If he doesn’t get something ready to launch within the month I’ll loop back around and maybe build a product out of the idea that would simplify this workflow even more to the point where it’s a great weapon to have in your arsenal.

Travis Jamison

Hey D,
I was actually reverse engineering a competitors backlinks and found this post. I’m from WF so I stopped to read it knowing it would be good since it’s from you.

Agree with everything except this:

I think that it could still trip a penguin penalty if there is not enough diversity come refresh time.
Cheers

Travis Jamison

Edit from above, I messed up the block quote. This is what it was supposed to say…

Hey D,
I was actually reverse engineering a competitors backlinks and found this post. I’m from WF so I stopped to read it knowing it would be good since it’s from you.

Agree with everything except this:

It’s safe. Don’t listen to people who say building links is Black Hat. It’s perfectly ok to manually comment to your heart’s content. You won’t get slapped by Google for this.

I think that it could still trip a penguin penalty if there is not enough diversity come refresh time.
Cheers

Brandon

Thanks for the step-by-step guide! Are there certain blog platforms we should be looking for to comment on? WordPress? Blogger? Tumblr?

The comments here are just as informative as the post itself.

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Jay Patel

Can you shed more light on “Keyword Feed” and how you make a feed using Google reader or something similar?

Daniel Daines-Hutt

We actually perform this for clients but also as a backlinking method we refer to as social marketing.
The bonus is if you get a link, the main goal is that its contextual and the traffic it sends is targeted towards that comment and perhaps your article/site>

There are a number of seo’s I have seen build traffic to sites with nothing else but smart outreach in comments/forums/blogs etc!

Great article

Dan@twotreeseo


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