How to Choose a Niche For Your Niche Product Site
Posted in Niche Product Sites Guide on Apr 22nd, 2010 | 7 comments
This is going to be a short post because I’m tired as hell, and this topic is pretty simple. Picking a niche is a pretty simple thing really. All you need is some intuition, some brainstorming time, and some keyword tools. The big goal is to try and find high level, broad keywords, then dig down into those keywords to find high volume exact match keywords to target with your sites.
Finding Niches
Go to WalMart. Seriously. Just go to WalMart and look around. Everything in that store can probably be built as its own niche site, targeted around specific keywords. For example, take sewing.
Sewing is a topic that is nearly entirely targeted at women, and generally, adult women. This is a good thing. These are people who are a good demographic to target for making online purchases. So fire up your keyword tool and just start off by typing in “sewing” and see what comes up.
You want to look for long tail keywords that get pretty solid traffic. You then want to switch down to exact match and make sure that that traffic still holds up. If it does, you’re looking good.
Now, you’re going to want to identify a good amount of solid keywords from this broad keyword. These will be important for the next step, which is choosing a keyword.
What Are The Best Niches?
The niches that you know something about. The site I’m building and writing this guide around is a topic that I know a good amount about. I’m not an expert, but I know enough to have a voice on the topic.
This is important for me, because I’m going to be publishing and selling my own guide on the site. If I didn’t know a damn thing about the niche topic, I could still fake it and probably do ok, but you’re in a much safer position if you do actually understand the topic. Plus, and this is especially important when you’re bootstrapping early on, if you know about the topic, writing your own content is a hell of a lot easier.
Oh Yeah, Target People Who Can Have Credit Cards
Kids suck for this stuff, so don’t go after kid keywords. If you can monetize in other ways, these sites might work for kids, but for the most part, target adults in niches where they normally pay money to participate anyways. People who sew don’t sew for free, so chances are you can get them to buy something with the right targeting.
I know that’s a simple reminder, but it’s important.
Go Forth And Make Keyword Lists
So go punch in your broad keywords into your keyword research tools and generate some keyword lists. Use the criteria I outlined from my last past about filtering out the low traffic volume keywords, then follow the guidelines in my next post about what to look for with competition. Then look and see what the keywords look like for creating or selling a product.
That’s pretty much it. It really is a simple topic. Just look around at a store and you can find niches. The keyword research takes intelligence and effort though, but I’ll go over specific details in the next post that will outline exactly what you need to do to succeed.
Good luck and good night,
D
7 Responses to “ “How to Choose a Niche For Your Niche Product Site”
Leave a Reply
Popular Posts
How To Write Your First Ruby Web Bot In Watir - Scraping Weather.com 
The Power of Micro Niche Sites with Exact Match Domain Names 
Setting Up Ubuntu 10.04 For Local Web Development With LAMP, PHPMyAdmin, and Local Domains 
Interpreting the Market Samurai SEO Competition Module Data 
How to Choose a Niche For Your Niche Product Site 
Introducing "The Ultimate Guide to Building Niche Product Sites" 
Goals, Keywords, & Some Specifics About Our Niche Product Site 
The Difference Between Broad, Phrase, and Exact Match Search Volume Data 
The Truth About Competing Pages - SEO Gurus Are Liars 
The Key Ingredients to High Converting Meta Titles and Descriptions
“The niches that you know something about.”
You forgot too mention the most important part for a lot of people getting started: If you go with a niche you don’t care about because you think it’ll have good business, you care enough to stick with it for the long run and turn it into a real producer.
Also, niches for old people like antiques? They’re as boring as they sound… If it doesn’t pique your interest a little, move on.
Absolutely! There will be many posts regarding this topic coming soon. I strongly believe that the number 1 reason people don’t make money with these projects is because they don’t see them all the way through. You have to stay on board and keep pushing, and often times if you can do that, you can make even the most obscure niches profitable. When you get all ADD about your projects, you’ll never profit from anything.
Thanks for the comment
and I spelled too incorrectly. In before grammar nazis?
Kid niches from my experience have done alright, but you need volume and a lot of ads. I have a network of kids sites revolving around nick shows and games and it brings in a nice Adsense income and has done this for almost 2 years. This CTR is insane, like 15%, but the clicks are cheap. So, it can be done but not in the affiliate way. I have tried that too but killed it when my earnings dropped horribly.
Still, stick to the stuff you like though. I hardly update these sites even though they make me a good amount, but they still rank awesome because of the domain and competition. Keep up the guides, good stuff so far.
another great post.. ever since the bingo card post, i’ve totally come to realize this strategy myself and have launched a few sites, eagerly awaiting the traffic. part of me wishes this information wasn’t posted to the public, but in reality much of it is common sense. and like most things regarding internet marketing you can basically give out the secret sauce, it just takes the right person to know what to do with it, and actually make the plan/stick with it.
props on the awesome info!
This is definitely good stuff man. I went to Target the other day and walked around for about 20 min. and got a list of about 90 things I am doing keyword research on. I’m only about halfway through, and I’ve been grindin pretty hard at it. A lot of the things I have been finding though are physical products for example “polka dot sewing machines”, so I was thinking I could get actual product links from ShareASale, and CJ. Have you had any experience with sites like that? What kind of combo do you look for for KW’s as far as monthly searches and “” search results.
I am pumped about this series, it’s really good stuff.
ShareASale and CJ are definitely good programs to use…for this specific case study, I’m focusing on single products site, whereas ShareASale can help you create full ecommerce like sites. I’m planning on doing a case study on ecommerce sites powered by affiliate offers soon, but one thing at a time
As far as keyword research numbers and data, that’s subject of my next piece of the guide. I’m going to try and go into as much detail as I possibly can, so hopefully that will help answer some of your questions.
Thanks for reading!