The Truth About Competing Pages – SEO Gurus Are Liars

You’ve seen it time and time again. Google SERPs screenshots with red handwritten font and hand drawn looking circles showing off the millions of competing pages a certain keyword has and the site the person was able to rank #1 in “just 28 days!” On the surface, it looks impressive. I mean, damn, 25 million results for that keyword? #1? That person must know their shit, right?

I’ve literally never seen a guru advertise a product with a screenshot like this that showed a legitimate, challenging ranking that they earned. Nearly every single time, the person is blowing smoke up your ass, for a variety of reasons that I’m going to try and explain here.

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OMG 47 days?!?! Here's ALL of my money!! Take it!

Anyone who tells you that SEO is easy and fast and is trying to 1) get you to buy their software/ebook/service or 2) trying to get you to opt-in to their list and are hands down not telling you the truth and probably don’t know the first thing about SEO, link building, or anything else. They most likely grew up in Warrior Forum and have learned that it’s more important to launch a product than actually learn a single fucking thing about what they are actually trying to sell. It’s a self perpetuating mess that has left the SEO space full of shitty products, shitty guides, and shitty advice. (more…)